Design & Content From Direct Mail Works
Content and Design are the foundation of your direct mail campaign. Your design needs to be eye-friendly and functional. In other words, it must look good and convey the intended message. We don’t use templates. We custom design every postcard, ensuring your card looks and feels like no other card, allowing it to stand out from the crowd. If the situation demands, we will design different cards with specific messages for various segments of the target audience you are attacking.
Creating Successful Designs for Your Business
Eye-catching, functional designs will dramatically increase your postcard campaign’s response and ROI. That is why before printing, we put every postcard through a detailed 10 point inspection ensuring your card has all the necessary elements required for success.
The fact is every detail matters. Let us put our expertise to work for you.
10 Essential Elements for a Successful Postcard Design
1. A Clear, Bold, Easy-to-Read Headline
Your postcard should have one core message. Achieve this message with a simple, bold, clear, easy-to-read & understand headline. 7 to 10 words is optimum and should allow the recipient to know what your company is selling immediately.
2. A Graphic/Photo That Supports the Message
Any graphic or photo should be easy to recognize and add to or support the message from the headline. For example, if you are attempting to convince people to list their home with you or your company, a photo of a home with a sold sign visible out front would be appropriate. The picture supports/reinforces the message and tells the consumer that you or your company sells homes.
3. Color That Pops off the Page
Make the headline and other text stand out with the use of color that pops out from the background color. When looking at the card, ask yourself, “What do I see first?” If it isn’t the headline, you may want to change up the colors.
4. Sub Headers That Lead to Text
If there are a couple of paragraphs of text with no lead-in on your postcard, you’ll need something to motivate consumers to read the ensuing copy. A subhead will give them a place to start reading.
5. Highlight Benefits to the Consumer
A significant error made in advertising is talking about features, rather than benefits. For example, do not assume consumers will understand what benefit can be realized from a lower interest rate on a mortgage. Instead, tell the consumer their monthly payment will go down.
6. An Offer
An offer to purchase is usually a smart idea. The offer should depict a specific reason to call now, such as “Limited supply” or “Interest rates are climbing,” or “Save $75 before a certain date.”
7. Your Company Name & Logo
Your company name needs to be on the postcard; however, it should not dominate the postcard. Consumers care more about how your company can benefit them, not who you are or how great you say your company is.
8. A Call to Action
Be specific and tell prospective customers precisely what you want them to do. “Call today for more information” or “See you online” are two common examples of actions your company will want a consumer to take.
9. Your Companies Contact Information
Make sure that you provide your company’s name, address, phone number, and web address following the call to action. Whatever you ask prospects to do, you need to make it easy for them to find your company.
10. Your Companies Return Address
A return address ensures you’ll get returned mail from the post office. It also communicates that your company has a fixed location. Consumers feel better knowing the company they’re dealing with has an actual place.
Let’s Work Together
Ready to learn more? Call us today for a free game planning session with one of our StrategINK™ Team Members.