It can be challenging to create a unique ‘brand voice’ that resonates with businesses above the competition, in a heavily saturated industry such as business. According to WooContent, almost 80% of clients said that informative content from business and destinations helped to influence their decision-making process for where to stay. It’s time to stand out from the crowd! Your Direct Mail team is ready to help!

If you’re one of the millions of advertisers that have discovered the ROI value of advertising on Social Media, you may have noticed the choices and options can be overwhelming. Direct Mail has their ‘finger on the pulse’ of all trendy social media markets. Here is how the Direct Mail digital team stacks up against the industry standards on Social Media:

Click-Through Rate (CTR): Industry Avg: 0.90%; Direct Mail Avg: 1.33%
Cost Per Click (CPC): Industry Avg: $0.63; Direct Mail Avg: $0.51
Conversion Rate: Industry Avg: 2.82%; Direct Mail Avg: 7%
Cost Per Action (CPA): Industry Avg: $22.50; Direct Mail Avg: $18.50

There are many free online directories that will list your business at no cost. However, while some are free, others require payment for additional features such as multiple locations or categories, including a website link or call to action, removing ads from your listing, or adding photos and video.

All online directories can provide great value to your business. Some of the benefits are a Larger Online Presence, Improve Local Visibility, Increased Brand Awareness, Boost in SEO, and Higher Google Map Ranking. Direct Mail are experts at getting you listed on as many sources as possible while properly expressing your brand.

One of the most important aspects to manage in business and marketing is analytics. Direct Mail can help you identify where you are, so you can get to where you want to go. Tracking analytics across all platforms and lead sources such as web traffic, social media, google ads, direct mail, online directories, TV, and radio – without the proper system in place, can be a nightmare. The ability to track your leads from the initial point of contact through booking can be a huge asset toward ensuring you’re on the right path to increased ROI.

Many websites are focused on providing information for their website visitors. Our Direct Mail team steps beyond information and focuses on generating an invitational website environment. Our goal is to stimulate interest that will drive your visitor past the homepage and offer reasons to take action now or in the near future.

How we do it? We build in call-to-actions with multiple layers of client engagement and lead capture features, that purposefully lead the clients to take the right action while engaging with your site. We work with you or your marketing department to ensure that your brand represents the finer aspects of your facility, destination or event, and why travelers should consider you above the competition.

Direct Mail will help you market your hotel or destination by email, which can be a fast, more effective and cost-efficient way of reaching new travelers in addition to retaining existing travelers. Email marketing allows you to create targeted and personalized messages that create emotional engagement and allow you to stay top-of-mind with potential business.

So you have a great website… But will anyone actually find it? Search engine visibility (SEO) is a huge priority for all businesses. The ever-changing search algorithm demands cutting edge SEO tactics paired with industry-unique methods to integrate SEO with other channels such as online directories, social media, direct mail & email campaigns, etc… Let us help improve your brand’s search engine visibility… and save on OTA commissions by increasing your leads.