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What Is On the Move: New Mover Marketing?

Our On The Move New Neighbor Program is a monthly (or whatever frequency works best for your business) direct mail program that targets individuals or families by zip code who have recently moved into your business trade area. We can target any geographic and demographic parameters desired. We pinpoint individuals and families who have recently moved into your business trade area and send them a special introductory message or offer of your choice.

woman checking mail

Why It Works

New Movers have few, if any, established purchasing patterns with businesses in their new area. Studies show that New Movers are five times more likely to become and remain long-term customers versus current residents. Besides, New Movers spend more in their first six months than a typical consumer does in 3 years. By targeting this high-value market, it is usual to achieve much higher return rates than traditional direct mail.

mail with various offers

How It Works

The appeal of this program is that new residents are always looking for local businesses that supply the products and services they need. Instead of waiting until they find you by word of mouth, we help your business find them first, each month, or at intervals that work best for your business. Giving you the opportunity to get in front of new potential consumers to help build a customer pipeline.

We work together to create a custom design and message. You choose the quantity that best meets your business needs, we take care of the rest. For example, you choose the number of households to mail to, whether a special incentive will be offered, and the zip codes to target.

Special Benefits

Our On the Move New Neighbor Targeting Program significantly increases market awareness and sales. It will give your business a head start on securing new customers before the competition. “Second place is always the first loser”. Be First!

  • Your business receives a continuous and replenishing flow of new customers.
  • Your business can reach these potential new consumers when they first move into your area and before your competition does.
  • A custom-sized mailer printed on glossy stock utilizing print-on-demand technology.
  • We help you select the message and the target audience, depending on income and other demographic data.
  • Your business can customize each mailer with your message of choice.

Let’s Work Together

Ready to learn more? Call us today for a free game planning session with one of our StrategINK™ Team Members.