There are hundreds of ways that you can market your fitness business. When it comes to fitness marketing, there are a lot of fun and engaging campaigns you could run. Are you looking to increase members, raise brand awareness, or create loyalty from your current members? You need to make sure your “offer” is something your target finds attractive. Direct Mail marketing – especially postcards — can be quite useful to generate a regular flow of the new members to grow your business.
What Will Bring Them In the Door?
Jumbo postcards – 6 x 11 inches – work particularly well for health insurance and fitness. They are noticeable bold in the mailbox and provides plenty of room for:
– Inviting images of one’s facility and healthy patrons
– Details about the services you provide, products and amenities
– Reasons to choose your facility
– Special offers such as a free sample membership or discounted membership fees
– Free Training Day
– Weight loss Challenge
– Provide Meal Plans
– Business and professional accreditations
– Locator map
Combined with the right layout and design, these ingredients help ensure that your postcards generate the most significant response rate and highest ROI. Mailing to any or all residents within the marketing area ensures your postcard is at the top of the line once your prospect decides to stop hesitating and give you a call.
For the best results, begin with a few mailings every two weeks to jump-start enrollment, then send smaller monthly mailings for a consistent flow of the new business.
We Provide Service to all Industries
Direct mail works well with every type of business
Browse our work for the most popular direct mail industries below
Direct Mail works has brought my company to new heights. They have taken time to figure out what would be best for my company. At Apple Wellness we are all about educating the public on the natural way and Direct Mail works has helped us in that mission! Thank you to the whole team!!!
We have been using Direct Mail Works Madison for our direct mailing advertising program for three years. Previously we had advertised in their "Advantage" magazine.
We get great results from the targeted postcard program! I love the designs that the team comes up with and the ability to mail to our customer demographic is what sets them apart.
Direct Mail Works has been easy to work with and very helpful with design on our postcard mailings. They are very willing to create a plan that fits our needs in every way and at a fair price!
We begin the process of developing your strategy with Investigation and Interrogation (it’s not as bad as it sounds). We review your website in order to understand the business and how it's portrayed to the public.
We collaborate & conquer! We blend our expertise along with our client’s knowledge of their business to identify the target consumer and build the proper message and incentives to motivate the target consumer to make a purchase.
One-on-One meeting with a StrategINK team member.
Research & Planning
In-depth analysis of your business & consumer base.
Develop & Design
Dynamic design & development of custom solutions.
Deploy the solutions, track results, and hone the strategy.