You’ve launched your business. Whether you may be owning a weekend bounce house rental or just opened an indoor go-kart track, reaching clients without damaging the bank is probably the most significant challenge most new business owners face. The options are seemingly limitless. Print advertising? Billboards? TV and radio? Wow, all these things are so expensive! Understanding what will work without making a hefty investment or losing money when it doesn’t work are big concerns. These reasons contribute to arguing against traditional advertising options. However, we will assume that your team has to work within a strict budget and really needs to spread the word about your business quickly.
The more clients you bring in, the faster you can expand your business. Direct Mail marketing, especially postcards, is a highly skilled technique to introduce people to your store and generate a steady flow of new and repeat customers.
What offers bring them in?
The largest jumbo postcards – 6 x 11 inches – are big producers since they are big and bold while in the mailbox as there is plenty of room showing:
• Tempting images with your best services
• Benefits associated with buying or using your service
• Benefits related to buying from you
• Special offer(s)
• Locator map
• Contact information
With the right layout and design, these ingredients ensure you’ll get the most significant response rate and highest ROI in your postcard marketing. For the greatest results, start a plan with 2-3 mailings that feature your best services. Choose a residential list to reach all households or a targeted consumer list refined with the selection criteria pertinent to your best services and audience.
We Provide Service to all Industries
Direct mail works well with every type of business
Browse our work for the most popular direct mail industries below
Direct Mail works has brought my company to new heights. They have taken time to figure out what would be best for my company. At Apple Wellness we are all about educating the public on the natural way and Direct Mail works has helped us in that mission! Thank you to the whole team!!!
We have been using Direct Mail Works Madison for our direct mailing advertising program for three years. Previously we had advertised in their "Advantage" magazine.
We get great results from the targeted postcard program! I love the designs that the team comes up with and the ability to mail to our customer demographic is what sets them apart.
Direct Mail Works has been easy to work with and very helpful with design on our postcard mailings. They are very willing to create a plan that fits our needs in every way and at a fair price!
We begin the process of developing your strategy with Investigation and Interrogation (it’s not as bad as it sounds). We review your website in order to understand the business and how it's portrayed to the public.
We collaborate & conquer! We blend our expertise along with our client’s knowledge of their business to identify the target consumer and build the proper message and incentives to motivate the target consumer to make a purchase.
One-on-One meeting with a StrategINK team member.
Research & Planning
In-depth analysis of your business & consumer base.
Develop & Design
Dynamic design & development of custom solutions.
Deploy the solutions, track results, and hone the strategy.