Clothing & Retail

Clothing & Retail

Clothing & Retail

Clothing & Retail

Clothing & Retail

Clothing & Retail

Clothing & Retail

Clothing & Retail

The fashion industry is just about the most dynamic and thriving industry in the world. It combines many types of activities, through the proper output of products, the transformation of original materials, together with the creation of articles of clothing, shoes, and accessories, among others. The retail market makes up about 1.1 billion dollars a year. Along with the massive output of food and beverages, small clothing markets and complementary productions are in a perfect position in becoming the foremost profit generators, and marketing for a clothing store is vital.

It’s required to open EFFECTIVE lines of communication jointly with your target market. Should your messages reach them, you would expect that your efforts for expanding profits would be noticed.  When referring to these methods of communication, you need to keep several tools as the primary goal:

The more shoppers you bring in the door, the faster you can improve your business. Direct Mail marketing, especially postcards, is an accomplished way to show the people to your store and generate a continuous flow of new and repeat customers.

What will bring them in the door?

The giant jumbo postcards – 6 x 11 inches – are big producers because they’re big and bold in the mailbox as well as there’s enough to demonstrate:

– Tempting images to your merchandise and then your store

– Benefits regarding your products

– Beneficial offer(s)

– Testimonials

– Locator map

– Hours

– Contact information

Kick off an exciting new season (spring, summer, autumn, winter) with a showroom and a fashion show where the various star pieces from the seller are shown to the public.

When sales start, and during tax season, reach consumers with an invitation to your special celebration to offer added value that is not only for a campaign or sale price.

Celebrate anniversaries or select dates or if there is a need to celebrate a particular moment that is vital to the business. Make use of these events to invite those that follow you and cast a spotlight for your brand.

Create exclusive sales to liquidate clothing, which is leftover from your season or create events surrounding specific pieces. 

With an appropriate layout and design, these factors ensure you’ll get the most significant response rate and highest ROI for your postcard marketing. For best results, do a marketing campaign with two mailings which include a special on your hottest or current merchandise. Decide on a residential subscriber list to reach all households or even a targeted consumer list that is filtered by using selection criteria relevant towards your merchandise and audience.

We Provide Service to all Industries

Direct mail works well with every type of business
Browse our work for the most popular direct mail industries below


Direct Mail works has brought my company to new heights. They have taken time to figure out what would be best for my company. At Apple Wellness we are all about educating the public on the natural way and Direct Mail works has helped us in that mission! Thank you to the whole team!!!

We have been using Direct Mail Works Madison for our direct mailing advertising program for three years. Previously we had advertised in their "Advantage" magazine.
We get great results from the targeted postcard program! I love the designs that the team comes up with and the ability to mail to our customer demographic is what sets them apart.

Direct Mail Works has been easy to work with and very helpful with design on our postcard mailings. They are very willing to create a plan that fits our needs in every way and at a fair price!

Our StrategINK

We begin the process of developing your strategy with Investigation and Interrogation (it’s not as bad as it sounds). We review your website in order to understand the business and how it's portrayed to the public.

We collaborate & conquer! We blend our expertise along with our client’s knowledge of their business to identify the target consumer and build the proper message and incentives to motivate the target consumer to make a purchase.


One-on-One meeting with a StrategINK team member.

Research & Planning

In-depth analysis of your business & consumer base.

Develop & Design

Dynamic design & development of custom solutions.


Deploy the solutions, track results, and hone the strategy.